Privacy policy
Last Update: July 16, 2026
This Privacy Policy describes how Lemke Feines Berliner Marzipan & Mehr (the “Website”, “we”, “us” or “our”) collects, uses and discloses personal information when you lemke-shop.de (the “Website”) visit, use our Services, make a purchase there, or otherwise communicate with us about the Website (collectively, the “Services”). For the purposes of this Privacy Policy, “you” and “your” refer to you as a user of the Services, whether you are a customer, website visitor, or any other person whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices, or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last Updated” date, and take any further steps required by law.
This is how we collect and use your personal data
In order to provide the services, we collect, as listed below. The information we collect and use varies depending on how you interact with us.
In addition to the specific purposes listed below, we may use the information collected about you to communicate with you, provide or improve the Services, comply with all applicable legal obligations, enforce all applicable Terms of Service, and protect or defend the Services, our rights, and the rights of our users or others.
What personal data do we collect?
The nature of the personal information we receive about you depends on how you interact with our website and how you use our services. When we use the term “personal information”, we refer to information that identifies you, relates to, describes, or may be associated with you. The following sections describe the categories and specific types of personal information we collect.
Information that we collect directly from you
The information you provide to us directly through our Services may include:
- Contact info including your name, address, telephone number and email address.
- Ordering information including your name, billing address, delivery address, payment confirmation, email address and telephone number.
- Account information including your username, password, security questions, and other information used for account security.
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Shopping information including articles that you view, put in your shopping cart, save to your account (e.g. B. Loyalty points, reviews, recommendations or gift cards) or purchases.
- Stored Loyalty Points/Product Reviews/Recommendations/Gift Cards
- Customer Support Information including the information you include in your communication with us, for example when you send a message about the Services.
For some features of the Services, it may be necessary for you to provide us with certain information about yourself directly. You can choose not to provide this information. However, this may result in you not being able to use or access these features.
Information we collect about your use
We may also automatically collect certain information about your interaction with the Services (“Usage data“. For this purpose, we may use cookies, pixels and similar technologies (“Cookies“. Usage Data may contain information about how you access and use our website and your account, including device information, browser information, information about your network connection, your IP address, and other information about your interaction with the Services.
Information received from third parties
Finally, we may receive information about you from third parties, including from vendors and service providers who collect information on our behalf, such as:
- Companies that support our website and services, such as Shopify.
- Our payment processors, the payment information (e.g. B. Enter bank account, credit or debit card information, billing address) to process your payment, execute your orders, and provide you with the products or services you request to perform our contract with you.
- When you visit our website, open or click on emails we send to you, or interact with our services or advertisements, we or third parties with whom we work may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.
All information we receive from third parties will be treated in accordance with this Privacy Policy. See also the section below, Third-party websites and links.
How we use your personal data
- Provision of products and services. We use your personal information to provide you with the Services and to perform our contract with you, including processing your payments, making your orders, sending notifications regarding your account, purchases, returns, exchange or other transactions, the creation, maintenance and other management of your account, the organization of the dispatch, the facilitation of returns and exchange, and other features and functionalities in relation to your account. We can also enhance your shopping experience by enabling Shopify to match your account to other Shopify services that you may want to use. In this case, Shopify will process your data in accordance with its Privacy Policy and Consumer Privacy Policy.
- Marketing and advertising. We may use your personal information for marketing and advertising purposes, for example to send marketing and promotional messages by email, SMS or mail, and to display advertisements for products or services. This includes, where appropriate, the use of your personal data in order to better adapt the services and advertising on our website and other websites. If you are a resident of the EEA, the legal basis for these data processing activities is our legitimate interest in selling our products in accordance with Art. 6, para. 1 (f) GDPR.
- Security and fraud prevention. We use your personal data to detect, investigate or take appropriate action to detect and investigate any possible fraudulent, illegal or malicious activity. If you choose to use the Services and register an account, you are responsible for the security of your account credentials. We strongly recommend that you do not pass on your username, password or other access data to third parties. If you believe that your account has been compromised, please contact us immediately. If you are a resident of the EEA, the legal basis for these data processing activities is our legitimate interest in ensuring the security of our website for you and other customers, pursuant to Art. 6, para. 1 (f) GDPR.
- Communication with you and service improvement. We use your personal information to provide you with customer support and to improve our services. This is in our legitimate interest to be able to respond to you, provide you with effective services and maintain our business relationship with you, according to Art. 6, para. 1 (f) GDPR.
Cookies
How many websites do we use cookies on our website. Specific information about the cookies we use in connection with the provision of our shop through Shopify can be found at https://www.shopify.com/legal/cookies. We use cookies to operate and improve our website and services (including the storage of your actions and preferences) to perform analytics and better understand user interaction with the Services (in our legitimate interest to manage, improve and optimize the Services). We may also allow third parties and service providers to use cookies on our website to better customize the services, products and advertising on our website and other websites.
Most browsers accept cookies automatically by default. However, you can set your browser so that cookies are removed or rejected via the browser control. Please note that removing or blocking cookies may affect your user experience and may result in some of the services, including certain features and general functionalities, not working properly or are no longer available. In addition, blocking cookies cannot completely prevent us from sharing information with third parties, such as our advertising partners.
How we share personal data
In certain circumstances, we may share your personal information with third parties for the purpose of fulfilling the contract, for legitimate purposes and for other reasons that are subject to this Privacy Policy. These circumstances may include:
- with providers or other third parties who provide services on our behalf (e.g. B. IT management, payment processing, data analysis, customer support, cloud storage, order fulfillment and shipping).
- with business and marketing partners to provide you with services and to advertise to you. Our business and marketing partners use your data in accordance with their own privacy policies.
- If you instruct, request or otherwise give us your consent to share certain information with third parties, for example to send you products or through your use of social media widgets or login integrations, with your consent.
- with our subsidiaries or otherwise within our group of companies, in our legitimate interest to conduct a successful business.
- In connection with a business transaction such as a merger or bankruptcy to comply with all applicable legal obligations (including responding to subpoenas, search warrants, and similar requests) to enforce all applicable terms and conditions and to protect or defend the services, our rights and the rights of our users or others.
We disclose the following: the following categories of personal data and sensitive personal data about users:innen for the purposes set out above “How we collect and use your personal information” and "How we disclose personal data" are presented:
| Category | Categories of Recipients |
|---|---|
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Without your consent or for the purpose of inflicting on your personal data, we will not use or publish it.
With your consent, we will share personal data for the purpose of carrying out advertising and marketing activities as follows.
Third-party websites and links
Our website may contain links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with us or controlled by us, you should review their privacy and security policies, as well as other terms and conditions. We assume no warranty and responsibility for the privacy or security of such websites, including the accuracy, completeness or reliability of the information found on these websites. Information that you provide in public or semi-public places, including information that you share on third-party social networking platforms, may also be viewed by other users of the Services and/or users of these third-party platforms without any restriction on the use by us or third parties. The inclusion of such links by us automatically does not constitute an endorsement of the content of such platforms or their owners or. operator, except as disclosed in the Services.
Children's data
The Services are not intended for use by children, and we do not knowingly collect any personal information from children. If you are the parent or legal guardian of a child who has provided us with his or her personal data, you can contact us using the contact details provided below and request the deletion of this data.
At the time of the effective date of this Privacy Policy, we have no real knowledge that we “share” or “sell” personal information of persons under the age of 16 (as defined in applicable law).
Security and retention of your data
Please note that no safety measures are perfect or impenetrabled and we cannot guarantee “perfect security”. In addition, the information you send us may not be safe during the transfer. We recommend that you do not use any insecure channels to provide us with sensitive or confidential information.
How long we retain your personal information depends on various factors, such as whether we need the information to manage your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.
Your rights
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute and only apply in certain circumstances. In certain cases, we may reject your request to the extent permitted by law.
- Right to access/information: You may have the right to request access to the personal information we hold about you, including details of how we use and share your information.
- Right to erasure: You may have the right to request the deletion of the personal data we hold about you.
- Right to rectification: You may have the right to request the correction of incorrect personal information that we hold about you.
- Right to portability: You may have the right to obtain a copy of the personal data we hold about you and, in certain circumstances, and with certain exceptions, request the transfer of such data to third parties.
- Right to object to sale, disclosure or targeted advertising: You may have the right to instruct us not to “sell” or “pass on” your personal data, or to object to the processing of your personal data for purposes that are considered “targeted advertising” within the meaning of applicable data protection laws. Please note: If you visit our website with an activated opt-out preference signal “Global Privacy Control”, we automatically treat this as a request, the “sale” or the “dissipate” of information for the device and the browser you use to visit the website, depending on your location.
- Restriction of processing: You may have the right to ask us to stop or restrict the processing of your personal data.
- Revocation of consent: If we rely on your consent to process your personal data, you may have the right to withdraw this consent.
- Right to object: If we refuse to process your application, you may have the right to appeal against our decision. You can do this by answering our rejection directly.
- Manage communication settings: We may send you promotional emails and you may opt out of receiving these emails at any time by using the unsubscribe option displayed in our emails to you. If you unsubscribe, we may still send you no advertising emails, such as your account or orders.
You can exercise these rights as indicated on our website or by contacting us using the contact details provided below.
We will not discriminate against you if you exercise any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before we can provide a substantive response to the request. In accordance with applicable laws, you may designate an authorized representative who, on your behalf, makes requests to exercise your rights. Before we accept such a request from a representative, we must provide proof from him that you have authorized him to act on your behalf. In addition, we may have to confirm your identity directly to us. We will respond to your request in a timely manner as required by applicable law.
Complaints
If you have any complaints about the way we process your personal data, please contact us using the contact details below. If you are not satisfied with our response to your complaint, you may have the right to object to our decision by contacting us using the contact details below or by filing your complaint with your local data protection authority. For the European Economic Area (EEA) find here a list of competent data protection supervisory authorities.
International users
Please note that we may transfer, store and process your personal information outside the country in which you live. Your personal data will also be processed by employees and external service providers and partners in these countries.
When we transfer your personal data to countries outside Europe, we rely on recognised transmission mechanisms such as the standard contractual clauses of the European Commission or equivalent contracts of the relevant UK authority, unless the data transmission is made to a country that has been found to provide an adequate level of protection.
Contact
If you have any questions about our privacy practices or this Privacy Policy, or would like to exercise any of the rights you are entitled to, please call us or send us an email shop@lemke.de or contact us at Georg Lemke GmbH & Co. KG, Späthstraße 31-32, 12359 Berlin, Germany.
For the purposes of applicable data protection laws and unless expressly stated otherwise, we are the controller of your personal data.
